Flare x Iris

The most recent posts created by the Business can be seen at the very top of their account page
Reels can be viewed by those who do not follow
Every time a new story is made, it is the first thing users see on their feed

Brand Recognition

The Users cannot see everything the business has posted unless they scroll through the account
In order for the reels to reach a niche audience, creators must apply a specific set of hashtags
The Only way to guarantee the stories being uploaded by the business are the very first ones their followers come across is if they convert the account into their "close friend"

Visual Portrayal

Both photography & video
The Account's page clearly showcases the overall brand look by displaying the profile picture, posts, & highlight bubbles
Photo and video editing tools available in the app

Visual Portrayal

Number of photos per post is limited to 10 & unless the video is uploaded as an reel it can only be 1 minute
It can be very difficult to maintain an consistently distinctive look in every single piece of content
The editing abilities within the app are limited

PLATFORM BREAKDOWN

PROS

CONS

Imaginativeness

One account can develop multiple boards

The creator may find it hard to steadily upload relevant content to more than one board at a time

Brand Recognition

The most recent posts created by the Business can be seen at the very top of each of their boards
Instagram posts & Tik Toks can be reposted as content fillers for this platform
For each pin, an destination link can be added in the caption which can lead users directly to website domain for the business

Brand Recognition

For the product or service announcement to be front & center, the creator has to design a pattern for their posting schedule
Potential viewers may consider the business lazy if they repost too often
For each piece of content & its corresponding caption, there must an intriguing "hook" present to convince the users to click on the destination link

Visual Portrayal

Anything posted to this platform can be repined
Every board can cultivate its own composition style
Both photography & video

Visual Portrayal

Repining content is an critical aspect to running an Pinterest account, but it can be burdensome to verify that it all coincides with the brand look
It can be very difficult to achieve an unique look for each board
This platform does not offer photo editing tools & videos have a time limit of 15 minutes or less

PLATFORM BREAKDOWN

YouTube

PROS

CONS

Imaginativeness

One account can develop multiple video playlists

It is an ambitus feat to follow through with filming, editing, & uploading videos for separate playlists

Brand Recognition

The most recent videos can be found under the "home" and "videos" tabs
A Video can be suggested to those who have not yet subscribed to the channel
If an viewer is subscribed to the account, they will be notified when a new video has been uploaded

Brand Recognition

The viewer cannot see everything the business has posted unless they scroll through the account
In order for the videos to reach a niche audience, creators must follow all of YouTube's guidelines
The Only way to guarantee that a viewer will get the notification is if they have both subscribed to the channel & clicked the notification bell beside it

Visual Portrayal

Both photography & video
The channel exhibits its brand look through the account's banner, profile picture, & thumbnails
The title, description, tags, promotion & any other details provided for the video offer supplementary information for the viewer

Visual Portrayal

No matter what kind of content is produced, it is the creator's job to make sure the assortment of photos/videos are alluring
The challenging part of establishing an visual depiction of a company on YouTube is that it not only has to appeal to the masses, but viewers must unmistakably affiliate it with the business
Oftentimes, viewers want a clear & consist summary of what the video is about

PLATFORM BREAKDOWN

Tik Tok

PROS

CONS

Imaginativeness

Up to 3 minute videos

As long as the creator obeys the community guidelines, the creative avenues are endless

Brand Recognition

The most recent uploads are the first posts users see when they click on the account & creators have the option to pin specific videos to the very top
Videos on the "For You" page can be viewed by those who do not follow
The Hashtags used in the caption / description of videos are searchable

Brand Recognition

The Users cannot see everything the business has posted unless they scroll through the account
Creators have very little control over who their videos actually reach because Tik Tok pushes the content in front of the niche members that it "thinks" would appreciate the subject matter
Hashtags are typically only used to search up trending topics or challenges, so businesses have no choice but to integrate their content to fit these everchanging ideals

Visual Portrayal

Predominately video based
The Account's page clearly showcases the overall brand look by displaying the profile picture & posts
video production & editing tools are available within this platform

Visual Portrayal

due to the change in algorithm, 5-7 second videos are trending which can make it tricky to share product / service info
Unless every single video is filmed in front of the same background or if the creator routinely attaches similar cover photo, it is easier said than done to preserve the brand image
Unless the creator has previous experience using the app, figuring out how to produce an captivating video takes practice

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